Cable TV Owners, Providers Scrambling To Find Way Around ‘Cord-Cutting’ Phenomenon

Cable television’s current financial spiral finally appears to be hitting home, as Liberty Media’s 76-year-old billionaire owner seems to be eyeing the acquisition of a major programming company in hopes of consolidation. According to a July 2017 Los Angeles Times report, the Liberty Media-Discovery Communications merger would create a powerful content provider with channels such as HGTV, Food Network and the Travel Channel at its disposal. What’s more, the report adds that one of Liberty Media’s sister companies recently acquired Time Warner Cable and became the third-largest pay-for-TV company in the U.S.

“Maybe [Liberty Media owner John Malone] has a grander scheme in mind that involves combining Discovery with other networks groups,” the Times quotes Todd Juenger, a Sanford C. Bernstein senior analyst, as saying in a research report. “Maybe he just wanted to stir the pot and see what happened.”

What’s driving these mergers? For one, cable distributors that consumers cut a monthly check to have grown weary of regular increases in fees to carry the programming created by show owners. It’s true that while the cable distribution companies make massive amounts off of customer fees, they are paying hefty amounts for the privilege of airing programs. The other aspect that’s intrinsically linked to the financial aspects here is the phenomenon of “cord-cutting.” Translation: Consumers have also grown weary of paying about $100 per month to cable companies for access to the programming. When you’re spending at least $1,000 annually on cable TV, it’s time to find an alternative.

By researching Clear TV Key reviews, the benefits of the alternative to cable television becomes quite clear. This high-definition television antenna costs about one-quarter of the price of one month’s subscription to cable TV. The best part is that after the initial purchase, you’ll never pay another penny to watch television. That’s because this devices improves access to over-the-air broadcast channels and gives you the ability to watch local and national news shows, sporting events, classic movies, children’s programming and more. Clear TV Key reviews also show that this device, once property mounted inside your home, improves signal strength and picture quality. As the Times report clearly shows, cable television is in a race to the bottom. Problem is that analysts, owners and consumers have no idea where that bottom is. Why not cut yourself out of the profit margin equation and become part of the cord-cutting phenomenon.